Account – Based Marketing

Account Based Marketing Services

Account based marketing services (ABM), also known as key account based marketing, focuses on identifying and targeting a specific group of accounts based on your company’s ideal customer profile (ICP) in contrast to the conventional demand waterfall marketing.

Through the use of highly customized messaging and campaigns, OKKO Global is a specialized account-based marketing firm that assists businesses in engaging and closing target accounts. Our team of B2B Account based marketing (ABM) specialists assists you in prospecting the appropriate individuals at your target accounts, increasing income in the process. 

For businesses, effective expansion is essential to ensure that they can continually generate ROI. We at OKKO Global accomplish this through a process we refer to as “lean key account marketing.” We work with you as your partner account-based marketing agency to deliver targeted messages across a variety of marketing channels.

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Account based marketing (ABM) programs are typically more consultative and collaborative than traditional lead-based marketing programs. They require a deep understanding of the account’s business objectives and challenges. ABM programs are also much more targeted and customized than traditional marketing programs.

The goal of an Account based marketing services (ABM) is to generate more revenue and profit from key accounts. By focusing on the unique needs of each account, ABM programs are able to create more value for the customer and the company.

Account Based Marketing Services

What is an Account Based Marketing? 

Account-Based Marketing (ABM) is a strategic approach to B2B marketing that targets precise high-value accounts or companies, instead of focusing on an expansive market. This strategy involves identifying and selecting the most valuable accounts, understanding their unique needs and challenges, and creating tailored marketing and sales campaigns to engage and nurture those accounts throughout their buying journey.

Account based marketing involves close collaboration between the marketing and sales teams to align their efforts and provide a personalized experience for each target account. By focusing on high-value accounts that are most likely to convert, account based marketing can result in increased ROI and enhanced customer retention rates.

How Does Account-Based Marketing Work?

ABM is a tactical B2B marketing strategy that places more emphasis on concentrating on narrowly defined, high-value accounts than on general markets. It involves identifying the most valuable accounts, understanding their unique needs and challenges, and creating tailored marketing and sales campaigns to engage and nurture those accounts throughout their buying journey.

The account based marketing approach generally comprises numerous stages, including:

1. Identifying target accounts

The first stage in account based marketing is identifying the high-value accounts that you desire to target. This may involve analyzing your existing customer base, conducting market research, and collaborating with the sales team to identify ideal customer profiles.

2. Developing a personalized marketing strategy

Once you have identified your target accounts, the next phase is to create a personalized marketing strategy that speaks to their unique conditions and challenges. This may involve creating customized content, developing targeted ads, and leveraging other marketing tactics to reach and engage your target accounts.

3. Engaging with target accounts

The next move is to employ your target accounts through personalized outreach, such as personalized emails, direct mail, and targeted ads. The goal is to create a sense of rapport and build trust with the account contacts.

4. Nurturing and converting target accounts

As you engage with your target accounts, the goal is to nurture them and guide them through the buying journey. It can comprise delivering extra resources and support, such as case studies, webinars, and demos. The end goal is to convert these accounts into long-term, profitable customers.

Our Approach to Executing ABM

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Target Accounts

We will work with you to develop buyer personas and determine the characteristics of the high-value accounts you should be aiming for based on a thorough understanding.

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Account Intelligence

We collect account insights on each target account, including their tech stack, issues, opportunities, and focus areas, using market research and AI algorithms.

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Relevant Messaging

Account based marketing (ABM) relies heavily on consistency throughout all venues for communication, including blogs, email, articles, webinars, websites, eBooks, videos, etc.

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Engage

Our team employs a range of methods and channels to systematically increase engagement with your target accounts.

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Nurture

Account based marketing (ABM) thrives at managing the lengthy sales cycle, high price point, and group decision-making processes associated with B2B purchasing.

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Convert

Account based marketing (ABM) requires more time than a conventional sales procedure, but the wait is worthwhile. Leads that are highly qualified are produced as a result of the lead nurturing process.

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Benefits of Account Based Marketing

1. Increased ROI

One of the main benefits of ABM is that it can result in a higher return on investment (ROI) compared to traditional marketing methods. Being reliable account based marketing consulting providers, we allow marketers to focus their efforts on the most valuable accounts, which can result in higher conversion rates and larger deal sizes.

By targeting high-value accounts and delivering personalized experiences, ABM can also help to increase customer loyalty and retention, resulting in a higher lifetime customer value (LCV). It can eventually lead to a more prosperous business and a better return on marketing investment.

2. More satisfactory alignment between sales and marketing

Another benefit of ABM is that it can improve alignment between sales and marketing groups. With ABM, sales, and marketing collaborate closely to find and target high-value accounts. 

Account Based Marketing Services


This alignment ensures that both teams are focused on the same goals and can work together more efficiently to close deals. 
ABM can also help to bridge the gap between sales and marketing by providing sales teams with the information and tools they need to engage with high-value accounts. This can include targeted content, personalized messaging, and account-specific data.

3. Enhanced customer experiences

ABM is all about delivering customized backgrounds to high-value accounts. By customizing your marketing messages and outreach to the precise requirements and challenges of each account, you can make a stronger connection with those accounts and build trust over time.

This personalized approach can lead to better customer experiences and can help to build long-term, profitable customer relationships. By delivering relevant content and resources at each stage of the customer journey, you can guide accounts through the buying process and create a positive impression of your brand.

4. Increased visibility into account activity

ABM provides marketers with increased visibility into account activity, which can help to inform marketing and sales strategies. By tracking account behavior and engagement, you can identify which accounts are most interested in your product or service and tailor your outreach accordingly.

ABM also provides marketers with a deeper understanding of each account’s unique challenges and needs, which can inform product development and marketing strategies. By gathering feedback from high-value accounts, you can gain insights into their pain points and use this information to develop products and services that better meet their needs

5. Enhanced brand reputation

By delivering personalized experiences and building strong, profitable relationships with high-value accounts, ABM can also help to enhance your brand reputation. This may result in more referrals from friends and family, and positive reviews, which can help to drive new business.

Account based marketing agency helps to position your brand as a thought leader in your industry by providing valuable insights and resources to high-value accounts. By establishing your brand as a trusted resource, you can gain the respect and confidence of potential clients.

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Our Account Based Marketing Services

We will use market research and existing data to construct your Ideal Customer Profile (ICP), and then we will collaborate with you to select your high-value target accounts inside the ICP. 

We offer a thorough and integrated content plan that specifies the resources, strategies, and distribution channels for every phase of the buyer’s journey. In order to fill in the holes in your current content bank, we will then collaborate with you to develop dynamic, personalized, and pertinent material.

We make sure that new and old Marketing Tech systems are seamlessly connected before adopting ABM. In order for the system to scale smoothly with your ambitions, the appropriate technological foundations are created in accordance with your unique needs.

We also serve in a strategic advising position to aid in the development of ROI-based, fully transparent important ABM projects. For optimal engagement and conversion, we’ll walk you through the process of developing and delivering relevant ABM campaigns that cover the whole buyer journey. 

In addition to fully implementing the ABM program, we also employ a test-and-measure strategy to continuously assess and enhance the effectiveness of all campaign-related components. 

Several software tools are good at account-based marketing, including:

  • Engagio: Engagio is a comprehensive ABM platform that provides tools for account selection, engagement, and measurement.
  • Terminus: Terminus is an ABM platform that provides account-based advertising, web personalization, and sales intelligence tools.
  •  Demandbase: Demandbase is an ABM platform that provides account-based advertising, website personalization, and account insights.

Account-Based Marketing (ABM) is a strategic marketing approach that focuses on targeting and engaging specific high-value accounts. ABM involves identifying a set of target accounts and then creating targeted marketing campaigns and personalized content that speaks directly to the needs and interests of those accounts. 

To learn about account-based marketing, you can start by reading industry publications and blogs that focus on marketing and sales. There are also many books and online courses available on the subject. You can also attend webinars, conferences, and other events that focus on ABM. 

There are two main types of account-based marketing:

  • One-to-One ABM: One-to-one ABM involves creating customized marketing campaigns for specific high-value accounts. The goal is to build strong relationships with decision-makers in those accounts and to influence their buying decisions.
  • One-to-Many ABM: One-to-many ABM involves creating targeted marketing campaigns for a group of accounts that share common characteristics, such as industry, company size, or job function. The goal is to engage multiple accounts simultaneously and to deliver a more personalized experience than traditional demand generation marketing.

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